Annals of Food
Wednesday, February 13, 2013
I suspect that the French are revelling in this new gustatory delight--the McCamembert. In Japan you can ordere an "EBI Filet-O" (a shrimp burger). In Italy there's a "Filetto di Pesce" or you can also order the "McPink". It's a pork sandwich for those who do not want beef.
In India, out of respect for the sacred cow, you can order a "Maharaja Mac" which is a chicken burger. You can get a Big Mac in Spain if you do not want the McIberica.
But speaking of the hamburguesa, I have read about a recent fatality: there's a "Heart Attack Grill" in Las Vegas where you can order "flatliner fries" and a "Quadruple Bypass".
Their intent is to serve "nutritional pornography". And in doing so, I think that they play on the very uneasy American relationship with bad foods. The owner of the "Heart Attack Grill" says that "It's a lifestyle issue. We attract the avant-garde of lifestyle-seekers". How thrilling to be referred to as cosmopolitan, as a member of the "avant-garde" it must be.
And in case you think I am simply and smugly lashing out, consider this: I am only one bad day or bad mood away from fleeing to the McDonald's or Wendy's near me and ordering a sodium laden Mac something. I must KNOW the enemy. I do not critique those who succumb to the aroma and the taste and the hit, even when, at the very same time, they know it's a bad choice.
Yes, me too.