Proving again that Google News about “diet and weight loss” is an unending treasure trove of interesting and off-beat news tidbits, today I learned of a proposed business transaction of potential interest to the average Sparky. It interested me, but I am a business owner. It should interest you too. Well, maybe anyway. Bear with me…
So, what comes to mind when you think of Nestle? Well to be, the brand is synonymous with luxurious and oh-so-unSparky hot chocolate. For that matter, chocolate in general. I think of Nestle as a chocolatier, much in the same vein as Hershey. (And before I forget, any Sparkies with kids under the age of about 12 or 13, a visit to Hersheypark is simply essential – the quintessential American amusement park the way they were supposed to be, back in “the day”).
What comes to mind when you think of Jenny Craig? Depending on your biases and experience, either a weight loss system or dietary gimmickry, probably. Either way, weight loss and diet. Does it seem oxymoronic that Nestle owns Jenny Craig? Well, it’s true. Does it seem like an inherent conflict of interest for a chocolatier to be in the business of discouraging its clients from partaking, in well, chocolate?
To me this is akin to Nintendo owning Barnes and Noble (not true, but again, bear with me). Nintendo, the video game folks, would encourage the clients of its bookselling subsidiary to forsake video games to, well, read books? If Exxon owned the Schwinn Bicycle Company, its clients should leave their gas-guzzling cars at home and bike to work? See the point?
No matter what you think of Jenny Craig and companies/programs like that (Nutri-System comes to mind), it’s good that they may come not to be owned by Nestle, in my opinion. Jenny Craig can get back to work charging money for what we get for free here on Spark. Nestle can get to work on its core business of developing new clients for both Jenny Craig and for Spark, evilly if indirectly.